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BillyB
04-07-2009, 02:23 PM
Can't say that I am surprised by this move...not so much that Ziemer has been doing a bad job in my opinion but more so that the buck has to stop somewhere when numbers are falling short. Ziemer probably got more praise than he deserved when bikes were flying off the showroom floor and is probably getting more blame than he deserves now that the economy has hit the skids.

Harley-Davidson names new chief executive

NEW YORK (AP) — Motorcycle maker Harley-Davidson Inc. said Monday its chief executive will step down May 1 and will be replaced by an executive from car battery and interiors maker Johnson Controls Inc.

Keith E. Wandell, 59, replaces James L. Ziemer, who is retiring after 40 years at Harley and four years as its CEO.

Wandell is currently president and chief operating officer at Milwaukee-based Johnson Controls, where he has worked the past 21 years. He said some of his first priorities for the job are establishing long-term goals for the 106-year-old company.

"We have to set a course for where we are going to be five years from now, 10 years from now and 20 years from now," he said in an interview.

Wandell will take over Harley during a challenging time for the motorcycle maker. Sales of its iconic heavyweight bikes have been in a slump recently as the tough economy keeps buyers out of dealerships and the credit crisis continues to make it difficult for some customers to get financing.

Harley, which is also based in Milwaukee, said in January its 2008 profit fell 30 percent to $654.7 million, or $2.79 per share. Its motorcycle shipments fell 8 percent to 303,479 during the same period.

At the same time, the company's financing arm, Harley-Davidson Financial Services, has been struggling due to the lockup in the credit markets. The unit swung to an operating loss of $24.9 million in fourth quarter, hurt by write-downs totaling $63.5 million.

Harley faces other challenges as well, including bringing newer, younger riders to diversify its aging customer base. Wandell said he hopes for the company to find new areas into which to expand.

"I know we are sort of a leader in the heavyweight segment, but I think there are a lot of opportunities in the sport bike segment, both in the U.S. as well as around the world," he said, adding that the company also needs to seek out "other demographic areas, such as the younger riders, female riders, as well as minority riders."

Harley has recently been rolling out sportier bikes, like the V-Rod Muscle, in its bid to capture new riders. It has also been aggressively expanding abroad in search of new markets, and last year acquired the Italian sports bike maker MV Agusta Group to expand its presence in Europe.

Ziemer's departure next month will end a lifelong career with the company. A native Milwaukeean, Ziemer, 59, grew up in the neighborhood next to Harley's original factory on the city's West Side. He joined the company in 1969 as a freight elevator operator while still attending the University of Wisconsin-Milwaukee, then joined its accounting department after graduating. He was named chief financial officer in 1990.

Harley also announced a series of other leadership changes. Matthew S. Levatich was named president and chief operating officer of Harley-Davidson Motor Co., James A. McCaslin will take on the newly created role of executive vice president for corporate product planning and Enrico D'Onofrio will become managing director of MV Agusta.

Shares of Harley finished Monday up 54 cents at $17.10. Shares have traded between $7.99 and $48.05 in the last 52 weeks.

Copyright © 2009 The Associated Press. All rights reserved.

Berserker
04-07-2009, 05:40 PM
There's probably few CEOs to pick from right now.

Bluetoys
04-07-2009, 05:40 PM
Well, congrats and welcome to the new guy.

I disagree with some of the story about demographics. IMHO, they should up the hard-sell of the Harley "Image" and shore up the base with those younger riders that see our bikes as American Icons. The surest way to demean and degrade the goal of owning a Harley cycle is to pander to the lesser goal of just owning a bike - any bike.
Harley motorcycles need to remain an image of what a guy could someday own and ride if he works for it and really wants to achieve his goal of finally owning one after wanting one more than any other bike.
Chasing all kinds of people down to become owners just to sell a bike and not marketing to fulfill a dream of a rider will kill the MoCo faster than a slow economy.

swmnkdinthervr
04-08-2009, 11:08 AM
Well, congrats and welcome to the new guy.

I disagree with some of the story about demographics. IMHO, they should up the hard-sell of the Harley "Image" and shore up the base with those younger riders that see our bikes as American Icons. The surest way to demean and degrade the goal of owning a Harley cycle is to pander to the lesser goal of just owning a bike - any bike.
Harley motorcycles need to remain an image of what a guy could someday own and ride if he works for it and really wants to achieve his goal of finally owning one after wanting one more than any other bike.
Chasing all kinds of people down to become owners just to sell a bike and not marketing to fulfill a dream of a rider will kill the MoCo faster than a slow economy.

I concur...

Dsanchez
04-08-2009, 12:17 PM
Well, congrats and welcome to the new guy.

I disagree with some of the story about demographics. IMHO, they should up the hard-sell of the Harley "Image" and shore up the base with those younger riders that see our bikes as American Icons. The surest way to demean and degrade the goal of owning a Harley cycle is to pander to the lesser goal of just owning a bike - any bike.
Harley motorcycles need to remain an image of what a guy could someday own and ride if he works for it and really wants to achieve his goal of finally owning one after wanting one more than any other bike.
Chasing all kinds of people down to become owners just to sell a bike and not marketing to fulfill a dream of a rider will kill the MoCo faster than a slow economy.



I agree too ! That an a little more QC would go a LONG way !! Go back to the 2002 and later crank and Timken lower end. Don't settle for the loose tolerances of today...

Highmiles
04-08-2009, 12:20 PM
I agree too ! That an a little more QC would go a LONG way !! Go back to the 2002 and later crank and Timken lower end. Don't settle for the loose tolerances of today...

It's called planned obsolescence. If they don't last as long, you will have to replace them.

ms_tapestry
04-08-2009, 01:03 PM
It's called planned obsolescence. If they don't last as long, you will have to replace them.Isn't that what took down the auto industry in the US?

knuckleheader-
04-14-2009, 07:59 AM
Isn't that what took down the auto industry in the US?

Besides planned obsolesence.

The cost of paying retirees benefits has been the big money drain

on Auto profits.


As well as cafe standards.


Have I uncorked the bottle:whistling:

MegaGlide
04-14-2009, 08:04 AM
IMHO, history will judge upping their production to the point that there were leftover bikes at the end of each model year very harshly.
Make a few less than you can sell, and you sell every one you make.

Big Cheese
04-14-2009, 02:47 PM
The object is to increase sales as a company, not to only build as many bikes as the current market can bear.

If you take the business model of say..Toyota, how they introduce the Scion line, then move those buyers up through the chain from model to more expensive model and then to Lexus when they have the ability and means, they have kept the customer in the family for a lifetime.

Of course the product quality control and diversification of the labor force are important as well.

The MoCo can do the same. They have the brand name. Perhaps they need to widen the model line up to fit all of the demographics that riders fit into along lifes path, and perhaps improve quality control to foster brand loyalty.

Just Sayin

You may now return to whatever you were doing before.

TerryMiller
04-14-2009, 09:29 PM
Big Cheese has it right.

You can attract new riders without alienating those after "the image".

Harley tried it with the sportster, then Buell and now MV Augusta. They just have to make it work.

They could do it with a $6,000 sportster, a $9,000 Dyna, a reasonably priced Buell or something from the Augusta line. The key is understanding the market better than the next guy.

In the early to mid 80's their sales were growing while every other motorcycle manufacturer's were shrinking. Maybe they won't grow but they could shrink less and gain market share.

MegaGlide
04-14-2009, 09:40 PM
We'll just have to differ on that point, then.
They've done to themselves what Wal-Mart does to its suppliers.
All by themselves.

Highmiles
04-14-2009, 10:16 PM
I think Harley peaked with the 100th anniversary model. They overproduced to meet the demand of "collectors" and RUBS. Now the RUBS all have their low mileage bike gathering dust in the garage, or up for sale. There was nowhere to go, but back down. Harleys have never been for "everybody", but for a while it seemed that way. Now Harley is stuck with far more capacity than they can use. My personal opinion, is that they need to cut back to realistic numbers, and figure their profits based on those numbers. If they don't want to have their customer base die off, they will have to re-establish an entry level model, like the $6,000 model Sportster, as was all ready mentioned. Young people are not going to ante up $20K for a starter bike. By making a limited number of bikes, you make Harley a little more exclusive again.
The biggest challenge facing them is converting to water cooled. It will have to happen eventually, and if they are not in great financial shape to handle the transition, the company will be lost.