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Old 12-21-2011, 11:03 AM
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J.A.F.O. J.A.F.O. is offline
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J.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever knowJ.A.F.O. has forgotten more about Harleys than you'll ever know
Quote:
Originally Posted by silent1 View Post
They're going to have to change how they market the bike. Before I bought mine, I associated baggers with old white guys with money who can't ride for shit. Of course that isn't true, but perceptions are everything.

Look at it like this: VW makes the Beetle. When most people see it, they instantly think chick car. That might've been fine initially, but if they want to expand the market to men, they need to change how the car is marketed. Little things, like more horsepower and edgier styling might help. And most men probably don't care for the flower vase inside either.

This is what Harley is trying to do. I'll admit that I get a few curious stares every now and then. Even my girlfriend gave me the side eye when she first saw me on it.

So how do they change this perception? If they want more minorities to buy their products, they're going to have to market to minorities. Chrysler does this. Look at their commercials. They film them in Detroit in black neighborhoods with black actors, and they offer accessories that black people like such as 20" wheels on their Charger/300 sedans. At the same time, the cars appeal to a larger demographic as well, and Chrysler has figured out how to capture one demographic without alienating the other. Harley has already started with their Iron Legends campaign. They also need to market their products in places that minorities frequent, with minorities in the ad placement, not mention do marketing at events like Black Bike Week and other similar type functions.

It can be done, but the changes won't happen immediately.



So I guess they'll be marketing a slammed Ultra for the Mexicans?

LOL...Just thinking about Russ on one of these...Playing with the hydraulics.
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